"Should I focus on creating more ads or better ads?"

Wrong question.

The real question: "How do I create a system that produces both volume AND quality?"

Because here's the truth: The volume vs. quality debate is a false choice that keeps brands stuck in creative purgatory.

The Volume Myth

Most agencies will tell you to pump out 50+ creatives per month. More shots = more goals, right?

Wrong. I've seen brands with 100+ creatives monthly with worse performance than competitors running 10.

The Quality Trap

On the flip side, perfectionist brands spend weeks crafting the "perfect" ad that looks amazing but converts like a brick.

The Framework That Actually Scales

🎯 Layer 1: Core Angles (Quality)

• 3-5 proven messaging frameworks

• Deep customer psychology research

• Clear value propositions

🎯 Layer 2: Creative Variations (Volume)

• Multiple executions of each core angle

• Different formats, creators, hooks

• Systematic testing of variables

🎯 Layer 3: Performance Iteration (Optimization)

• Data-driven refinement of winners

• Rapid killing of losers

• Continuous improvement loops

The 80/20 Creative Rule

• 80% of your budget should go to proven, iterating concepts

• 20% to testing completely new angles

This way you're not starting from zero every time while still discovering breakthrough creative.

Real Example One client went from 15% profitable ads to 40% by focusing on 4 core angles and creating 5 variations of each, rather than 20 random concepts.

Your framework beats your creativity every time.