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Oliver Buchannon
RISE DTC

Welcome to RISE Daily. Every day we'll send you professional insights for scaling your DTC brand.

Technology Stack: Tools and Platforms for Growth

Scaling & Growth

Technology Stack: Tools and Platforms for Growth

The $50K/year mistake hiding in your marketing stack

BY RISE DTC

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Sep 19, 2025

Team Building: Scaling Your Marketing Organization

Scaling & Growth

Team Building: Scaling Your Marketing Organization

Why your $20M revenue dream is stuck in a $2M team structure

BY RISE DTC

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Sep 18, 2025

Partnership Marketing: Strategic Collaborations That Drive Growth

Scaling & Growth

Partnership Marketing: Strategic Collaborations That Drive Growth

The growth hack that costs $0 and scales infinitely

BY RISE DTC

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Sep 17, 2025

International Expansion: Taking Your DTC Brand Global

Strategy & Optimization

+1

International Expansion: Taking Your DTC Brand Global

The $50M revenue stream hiding in your shipping settings

BY RISE DTC

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Sep 16, 2025

The Growth Plateau: Strategies for Breaking Through Revenue Ceilings

Scaling & Growth

The Growth Plateau: Strategies for Breaking Through Revenue Ceilings

The $10M wall that kills 90% of DTC brands (and how to break through)

BY RISE DTC

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Sep 15, 2025

Marketing Automation: Building Systems That Scale

Scaling & Growth

Marketing Automation: Building Systems That Scale

Your marketing team is burning out (automation can save them)

BY RISE DTC

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Sep 12, 2025

Privacy-First Marketing: Thriving in a Cookie-Less Future

Strategy & Optimization

Privacy-First Marketing: Thriving in a Cookie-Less Future

Cookies are dying (but your marketing doesn't have to)

BY RISE DTC

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Sep 11, 2025

Predictive Analytics: Using Data to Forecast and Plan

Analytics & Attribution

Predictive Analytics: Using Data to Forecast and Plan

Stop guessing what'll happen next month (start knowing)

BY RISE DTC

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Sep 10, 2025

AI in DTC Marketing: Practical Applications for 2025

Strategy & Optimization

AI in DTC Marketing: Practical Applications for 2025

AI isn't replacing marketers (but marketers using AI are replacing those who don't)

BY RISE DTC

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Sep 9, 2025

Customer Data Platforms: Unifying Your Marketing Stack

Strategy & Optimization

Customer Data Platforms: Unifying Your Marketing Stack

Your data is everywhere and nowhere (how to fix the chaos)

BY RISE DTC

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Sep 8, 2025

Analytics That Matter: Metrics vs. Vanity Numbers

Analytics & Attribution

Analytics That Matter: Metrics vs. Vanity Numbers

Your analytics dashboard is a beautiful lie (here's what actually matters)

BY RISE DTC

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Sep 5, 2025

Brand Storytelling: Narratives That Connect and Convert

Branding & Awareness

Brand Storytelling: Narratives That Connect and Convert

The origin story that's worth $2.1M annually

BY RISE DTC

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Sep 4, 2025

Customer Service as Marketing: Support That Drives Sales

Scaling & Growth

Customer Service as Marketing: Support That Drives Sales

The support ticket that generated $47,000 in sales

BY RISE DTC

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Sep 3, 2025

Subscription Models: Beyond One-Time Purchases to Recurring Revenue

Pricing & Psychology

Subscription Models: Beyond One-Time Purchases to Recurring Revenue

The $3.2M mistake: treating subscriptions like regular products

BY RISE DTC

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Sep 2, 2025

Community Building: Turning Customers into Brand Advocates

Strategy & Optimization

+1

Community Building: Turning Customers into Brand Advocates

The Facebook group that drives 30% of our sales

BY RISE DTC

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Sep 1, 2025

Customer Experience Design: Every Touchpoint as a Revenue Opportunity

Strategy & Optimization

+1

Customer Experience Design: Every Touchpoint as a Revenue Opportunity

The $847 customer experience that beats any discount

BY RISE DTC

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Aug 29, 2025

Brand vs. Performance: Why You Need Both to Scale Past 8 Figures

Scaling & Growth

Brand vs. Performance: Why You Need Both to Scale Past 8 Figures

The $10M mistake: choosing brand OR performance (not both)

BY RISE DTC

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Aug 28, 2025

User Experience Mapping: Understanding the Complete Customer Journey

Strategy & Optimization

+1

User Experience Mapping: Understanding the Complete Customer Journey

The invisible journey that happens before customers buy (mapping tool inside)

BY RISE DTC

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Aug 27, 2025

Site Speed and Performance: The Revenue Impact of Every Second

Strategy & Optimization

Site Speed and Performance: The Revenue Impact of Every Second

Each second of load time costs you $2.5M annually (speed audit inside)

BY RISE DTC

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Aug 26, 2025

Mobile Commerce Optimization: Designing for Thumb-First Shopping

Strategy & Optimization

Mobile Commerce Optimization: Designing for Thumb-First Shopping

73% of your customers shop with their thumbs (is your site ready?)

BY RISE DTC

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Aug 25, 2025

A/B Testing Strategy: What to Test and When

Strategy & Optimization

+1

A/B Testing Strategy: What to Test and When

Stop testing button colors (test these instead for 10x impact)

BY RISE DTC

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Aug 22, 2025

The Friction Audit: Identifying and Eliminating Conversion Killers

Pricing & Psychology

The Friction Audit: Identifying and Eliminating Conversion Killers

The invisible barriers costing you 30% of sales (friction audit inside)

BY RISE DTC

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Aug 21, 2025

Website Psychology: How Customers Really Make Purchase Decisions

Pricing & Psychology

Website Psychology: How Customers Really Make Purchase Decisions

Your website is failing the 5-second psychology test (here's the fix)

BY RISE DTC

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Aug 20, 2025

The Discount Trap: How Constant Sales Are Killing Your Brand Value

Strategy & Optimization

+1

The Discount Trap: How Constant Sales Are Killing Your Brand Value

"Flash sale!" (Your brand just lost $10,000)

BY RISE DTC

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Aug 19, 2025

Pricing Psychology: Why Premium Positioning Beats Discounting Every Time

Pricing & Psychology

Pricing Psychology: Why Premium Positioning Beats Discounting Every Time

The $2M pricing mistake 90% of DTC brands make

BY RISE DTC

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Aug 18, 2025

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