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Oliver Buchannon
RISE DTC

Welcome to RISE Daily. Every day we'll send you professional insights for scaling your DTC brand.

Copy-First Design

Creative

Copy-First Design

Stop designing. Start writing.

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Jan 27, 2026

The "Grand Slam" Offer: Psychology Beyond the Product

Strategy & Optimization

The "Grand Slam" Offer: Psychology Beyond the Product

Your product is good, but your offer is boring (fix this)

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Jan 26, 2026

The Iteration Tree: How to Scale a Winner

The Iteration Tree: How to Scale a Winner

What to do after you find a winning ad

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Jan 23, 2026

The "Second Sale" System: Doubling LTV Without Ad Spend

Scaling & Growth

The "Second Sale" System: Doubling LTV Without Ad Spend

The most profitable email you aren't sending (The 60-day LTV booster)

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Jan 22, 2026

The Second Purchase: Crossing the "Death Valley"

Pricing & Psychology

The Second Purchase: Crossing the "Death Valley"

The most important metric you aren't tracking (It's not ROAS)

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Jan 19, 2026

The "Scent Trail": Fixing the Ad-to-Page Disconnect

Creative

The "Scent Trail": Fixing the Ad-to-Page Disconnect

Why your high-CTR ads are bleeding money on the backend

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Jan 16, 2026

Visual Identity: Passing the "Delete the Logo" Test

Branding & Awareness

Visual Identity: Passing the "Delete the Logo" Test

Would your customers recognize you without your name?

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Jan 15, 2026

SMS + Email: The "Air Traffic Control" Method

Email & SMS

SMS + Email: The "Air Traffic Control" Method

Why your SMS creates unsubscribes (and how to fix it)

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Jan 13, 2026

AOV Engineering: How to Profit Before the Purchase

Pricing & Psychology

AOV Engineering: How to Profit Before the Purchase

The math of scaling (how to unlock 30% more revenue without new customers)

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Jan 12, 2026

The Offer > The Creative (The Forgotten Variable)

Strategy & Optimization

+1

The Offer > The Creative (The Forgotten Variable)

Stop testing headlines. Fix your offer.

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Jan 9, 2026

The Unboxing Experience: Retention Starts at the Doorstep

Strategy & Optimization

The Unboxing Experience: Retention Starts at the Doorstep

Why your packaging is losing you future sales

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Jan 8, 2026

Static Ads in a Video World

Paid Media

+1

Static Ads in a Video World

Are you ignoring the most profitable ad format?

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Jan 7, 2026

The "UGC Trap" and the Rise of Performance Branding

Strategy & Optimization

+1

The "UGC Trap" and the Rise of Performance Branding

Why your UGC ads are suddenly failing (and what to replace them with)

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Jan 5, 2026

The Landing Page Trap: Why Product Pages Kill Ad Performance

Strategy & Optimization

+1

The Landing Page Trap: Why Product Pages Kill Ad Performance

Stop sending paid traffic to your product page (do this instead)

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Dec 30, 2025

The Founder-Led Advantage: Why "Faceless" Brands Are Dying

Strategy & Optimization

The Founder-Led Advantage: Why "Faceless" Brands Are Dying

The unfair advantage that lowers CAC by 40%

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Dec 29, 2025

The Ultimate DTC Marketing Audit: 100-Point Checklist

Strategy & Optimization

+1

The Ultimate DTC Marketing Audit: 100-Point Checklist

The audit that separates 7-figure brands from everyone else

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Sep 30, 2025

Year-End Planning: Setting Up 2026 for Success

Strategy & Optimization

+1

Year-End Planning: Setting Up 2026 for Success

The December planning session that determines your entire 2026

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Sep 23, 2025

Exit Strategy: Building a DTC Brand for Acquisition

Strategy & Optimization

Exit Strategy: Building a DTC Brand for Acquisition

The $100M decisions you need to make at $10M

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Sep 22, 2025

Technology Stack: Tools and Platforms for Growth

Scaling & Growth

Technology Stack: Tools and Platforms for Growth

The $50K/year mistake hiding in your marketing stack

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Sep 19, 2025

Team Building: Scaling Your Marketing Organization

Scaling & Growth

Team Building: Scaling Your Marketing Organization

Why your $20M revenue dream is stuck in a $2M team structure

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Sep 18, 2025

Partnership Marketing: Strategic Collaborations That Drive Growth

Scaling & Growth

Partnership Marketing: Strategic Collaborations That Drive Growth

The growth hack that costs $0 and scales infinitely

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Sep 17, 2025

International Expansion: Taking Your DTC Brand Global

Strategy & Optimization

+1

International Expansion: Taking Your DTC Brand Global

The $50M revenue stream hiding in your shipping settings

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Sep 16, 2025

The Growth Plateau: Strategies for Breaking Through Revenue Ceilings

Scaling & Growth

The Growth Plateau: Strategies for Breaking Through Revenue Ceilings

The $10M wall that kills 90% of DTC brands (and how to break through)

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Sep 15, 2025

Marketing Automation: Building Systems That Scale

Scaling & Growth

Marketing Automation: Building Systems That Scale

Your marketing team is burning out (automation can save them)

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Sep 12, 2025

Privacy-First Marketing: Thriving in a Cookie-Less Future

Strategy & Optimization

Privacy-First Marketing: Thriving in a Cookie-Less Future

Cookies are dying (but your marketing doesn't have to)

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Sep 11, 2025

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