Pricing & Psychology

The Second Purchase: Crossing the "Death Valley"

Pricing & Psychology

The Second Purchase: Crossing the "Death Valley"

The most important metric you aren't tracking (It's not ROAS)

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Jan 19, 2026

AOV Engineering: How to Profit Before the Purchase

Pricing & Psychology

AOV Engineering: How to Profit Before the Purchase

The math of scaling (how to unlock 30% more revenue without new customers)

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Jan 12, 2026

Subscription Models: Beyond One-Time Purchases to Recurring Revenue

Pricing & Psychology

Subscription Models: Beyond One-Time Purchases to Recurring Revenue

The $3.2M mistake: treating subscriptions like regular products

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Sep 2, 2025

A/B Testing Strategy: What to Test and When

Strategy & Optimization

+1

A/B Testing Strategy: What to Test and When

Stop testing button colors (test these instead for 10x impact)

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Aug 22, 2025

The Friction Audit: Identifying and Eliminating Conversion Killers

Pricing & Psychology

The Friction Audit: Identifying and Eliminating Conversion Killers

The invisible barriers costing you 30% of sales (friction audit inside)

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Aug 21, 2025

Website Psychology: How Customers Really Make Purchase Decisions

Pricing & Psychology

Website Psychology: How Customers Really Make Purchase Decisions

Your website is failing the 5-second psychology test (here's the fix)

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Aug 20, 2025

Strategy & Optimization

+1

The Discount Trap: How Constant Sales Are Killing Your Brand Value

"Flash sale!" (Your brand just lost $10,000)

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Aug 19, 2025

Pricing Psychology: Why Premium Positioning Beats Discounting Every Time

Pricing & Psychology

Pricing Psychology: Why Premium Positioning Beats Discounting Every Time

The $2M pricing mistake 90% of DTC brands make

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Aug 18, 2025

Budget Scaling: When and How to Increase Spend Profitably

Pricing & Psychology

+1

Budget Scaling: When and How to Increase Spend Profitably

The $50K mistake that's killing your scale attempts

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Aug 13, 2025

The Psychology of Urgency: Creating FOMO Without Being Fake

Pricing & Psychology

The Psychology of Urgency: Creating FOMO Without Being Fake

Why your urgency tactics backfire (and what works instead)

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Jul 11, 2025

The Death of "Dear Valued Customer": Personalization That Actually Performs

Pricing & Psychology

The Death of "Dear Valued Customer": Personalization That Actually Performs

Netflix knows what you'll watch next (your emails should know what they'll buy)

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Jun 30, 2025

The Trust Factor: Social Proof Strategies That Actually Build Credibility

Pricing & Psychology

+1

The Trust Factor: Social Proof Strategies That Actually Build Credibility

Why your 5-star reviews aren't converting (and what does)

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Jun 26, 2025

Email Segmentation Beyond Demographics: Behavioral Triggers That Drive Revenue

Pricing & Psychology

+1

Email Segmentation Beyond Demographics: Behavioral Triggers That Drive Revenue

Age and location don't predict purchases (but this does)

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Jun 23, 2025

The Psychology Behind Scroll-Stopping Hooks: What Makes People Actually Watch

Paid Media

+1

The Psychology Behind Scroll-Stopping Hooks: What Makes People Actually Watch

The 3-second rule that determines your ad's fate

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Jun 20, 2025

Product Page Psychology: Why Features Don't Sell (But This Does) 💻

Pricing & Psychology

+1

Product Page Psychology: Why Features Don't Sell (But This Does) 💻

The $2M product page mistake 90% of brands make

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Jun 12, 2025

Pricing Psychology: Why Premium Positioning Beats Discounting Every Time 🧠

Pricing & Psychology

Pricing Psychology: Why Premium Positioning Beats Discounting Every Time 🧠

The $2M pricing mistake 90% of DTC brands make

BYRISE DTC

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Jun 4, 2025