The "Grand Slam" Offer: Psychology Beyond the Product

The Iteration Tree: How to Scale a Winner

The "Second Sale" System: Doubling LTV Without Ad Spend

The Second Purchase: Crossing the "Death Valley"

The "Scent Trail": Fixing the Ad-to-Page Disconnect

Visual Identity: Passing the "Delete the Logo" Test

SMS + Email: The "Air Traffic Control" Method

AOV Engineering: How to Profit Before the Purchase

The Offer > The Creative (The Forgotten Variable)

The Unboxing Experience: Retention Starts at the Doorstep

Static Ads in a Video World

The "UGC Trap" and the Rise of Performance Branding

The Landing Page Trap: Why Product Pages Kill Ad Performance

The Founder-Led Advantage: Why "Faceless" Brands Are Dying

The Ultimate DTC Marketing Audit: 100-Point Checklist

Year-End Planning: Setting Up 2026 for Success

The Iteration Tree: How to Scale a Winner

What to do after you find a winning ad