Recurring revenue is the holy grail. But "Churn" is the grim reaper.
If you lose 10% of your subscribers every month, you have to run twice as fast just to stay in the same place.
Most brands think people cancel because of money.
The Data says: People cancel because of "Overstock."
They simply have too many bottles/bags piling up in their cupboard. They feel guilty. So they cancel to "catch up" and never come back.
The "Pause" Defense
You need to catch them at the point of anxiety.
🎯 The "Skip" Button (UI/UX)
Make the "Skip a Month" button bigger than the "Cancel" button in your portal.
Reframe it: "Going on vacation? Need a break? Skip this month."
🎯 The Downsell Flow
If they click cancel, ask why.
If they select "Too much product," automatically offer: "Switch to delivery every 60 days instead of 30."
Save the customer, just slow the cadence.
🎯 The Consumption Education
If people have too much product, they aren't using it enough.
Send content showing creative ways to use the product so they finish the bottle faster.
Example: "Did you know you can also put our protein powder in pancakes?"
Your turn: Go through your own cancellation flow. Is it easier to "Cancel" than it is to "Pause"?
