"Premium stainless steel construction." "Advanced filtration system." "Ergonomic design."

If your product pages sound like a technical manual, you're speaking to the wrong part of your customer's brain.

Your customer doesn't want features. They want their life to be better.

They don't buy a water bottle with "double-wall insulation." They buy "ice-cold water that lasts all day, even in 90-degree heat."

See the difference?

🧠 Start With Emotion How does your customer feel right now? (Frustrated, tired, overwhelmed) How will they feel after using your product? (Confident, energized, relieved) Lead with the transformation, not the tool

💭 Then Add Logic People buy with emotion and justify with logic After you've hooked them emotionally, give them the rational reasons to say yes This is where features become important - as proof, not persuasion

🎯 End With Action Make the next step crystal clear Remove decision fatigue with one primary CTA Add urgency without being fake ("2,847 sold this week"

Instead of listing what your product has, show what life looks like before and after:

❌ Before: "Includes 6-hour battery life" ✅ After: "Never worry about your device dying during important calls"

❌ Before: "Moisture-wicking fabric" ✅ After: "Stay dry and comfortable through any workout"

Your product page needs social proof in this exact order:

Read your current product description out loud. Does it sound like you're talking to a friend about how this will change their life? Or like you're reading a spec sheet?

If it's the latter, rewrite it.

What's one feature on your product page you could transform into a benefit today?