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Scale Without the Scars: The Playbook for Profitable Growth

The insider playbook for DTC brands that want to scale profitably. Real case studies, real numbers, real growth strategies you can deploy this week.

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Copy-First Design

Copy-First Design

Stop designing. Start writing.

The "Grand Slam" Offer: Psychology Beyond the Product

Strategy & Optimization

The "Grand Slam" Offer: Psychology Beyond the Product

Your product is good, but your offer is boring (fix this)

The Iteration Tree: How to Scale a Winner

The Iteration Tree: How to Scale a Winner

What to do after you find a winning ad

The "Second Sale" System: Doubling LTV Without Ad Spend

Scaling & Growth

The "Second Sale" System: Doubling LTV Without Ad Spend

The most profitable email you aren't sending (The 60-day LTV booster)

The Second Purchase: Crossing the "Death Valley"

Pricing & Psychology

The Second Purchase: Crossing the "Death Valley"

The most important metric you aren't tracking (It's not ROAS)

The "Scent Trail": Fixing the Ad-to-Page Disconnect

The "Scent Trail": Fixing the Ad-to-Page Disconnect

Why your high-CTR ads are bleeding money on the backend