Most media buyers launch an ad and never look at it again.
Meanwhile, in the comments section, customers are asking questions, tagging friends, and—worst of all—posting complaints.
The "Hidden Ad Layer"
The comment section is part of the creative. A prospect will watch your video, then immediately check the comments to see if it's a scam.
Active Comment Management
🎯 The "Pin" Strategy
Find the best user testimonial in the comments.
Pin it to the top.
Now, every viewer sees social proof immediately below the headline.
🎯 The Objection Handler
If someone asks, "Does this work for sensitive skin?", reply publicly and thoroughly.
You are answering that question for the 500 other people who were thinking it but didn't type it.
🎯 The Troll Toll
Hide toxic comments immediately.
Do not engage in arguments. It ruins the vibe of the party.
Your turn: Go to your top performing ad. What is the top comment right now? Is it helping or hurting?
