Imagine you go to a coffee shop every day for a year. You spend hundreds of dollars.
One day, you walk in, and the barista treats you exactly like the guy who just walked in for the first time.
You'd be annoyed.
Yet, this is how 99% of brands run their email marketing. They blast the same "Black Friday" discount to the VIP who spent $5,000 as they do to the window shopper who spent $0.
The Velvet Rope Strategy
To increase LTV, you must make your top 5% feel like royalty.
🎯 Tiered Early Access
Never launch a new product to everyone at once.
Hour 0-24: VIPs only (Password protected).
Hour 24+: General Public.
Psychology: Status is a more powerful drug than discounts.
🎯 The "No-Discount" Reward
Don't train your VIPs to wait for coupons. They already love the product.
Give them access instead. Exclusive colorways, beta testing new products, or a private Facebook group with the founder.
🎯 The Surprise Upgrade
Flag your top 100 customers in your fulfillment center.
When they order, upgrade their shipping to "Overnight" for free, without telling them.
They will post about it on Instagram. Guaranteed.
Your turn: Define your "VIP" threshold (e.g., 3 purchases or $300 spent). How many people are in that list?
