"Our Google Ads used to work. Now they don't."
I hear this every week. Brands throwing money at keywords, hoping something sticks, while their ROAS bleeds out.
But here's the thing: Google Ads still works. You're just managing it wrong.
The $300K Turnaround Story
Last month, we audited an account spending $25K/month with 0.8x ROAS. Painful.
In 90 days, same budget, 2.4x ROAS. Here's exactly how:
The 4 Checkpoint System
🔍 The 72-Hour Check (Every 3 Days)
Budget pacing and allocation
Keyword performance vs. 3-5x AOV spend threshold
Search term mining for negatives
Conversion tracking validation
Most accounts die from neglect, not bad strategy.
📊 The Weekly Deep Dive (Every 7 Days)
Landing page performance audit
Ad copy performance at ad group level
Search query analysis for expansion
Competitive landscape shifts
🎯 The Monthly Strategy Review (Every 30 Days)
Campaign structure optimization
Seasonal trend analysis
Budget reallocation based on performance
New keyword opportunity identification
⚡ The Quarterly Overhaul (Every 90 Days)
Complete account structure review
Landing page functionality audit
Bid strategy testing and optimization
Attribution model analysis
The Mistake Everyone Makes
They optimize randomly instead of systematically.
You can't fix what you don't measure consistently. These checkpoints aren't busy work—they're your early warning system for account decay.
Why This Works
Google Ads accounts are like gardens. Skip the maintenance, and weeds take over. Stay consistent with these checkpoints, and you'll catch problems before they cost you thousands.
The brand we helped? They're now scaling to $40K/month with the same ROAS.
Your turn: When did you last audit your search terms?
