Launch day isn't a day—it's a precisely orchestrated 24-hour revenue sprint.
One misplaced email, one delayed social post, one broken checkout flow, and months of preparation crumble.
Here's the hour-by-hour playbook that separates $10K launches from $500K launches.
Pre-Launch: The Night Before
11 PM: Final tech check (payment processing, inventory counts, website load testing) 12 AM: Launch countdown posts go live across all social channels
Launch Day: The Revenue Sprint
6 AM - Hour Zero
Product goes live on website
Email blast #1 to waitlist subscribers
Founder announcement post on personal socials
8 AM - Hour 2
Monitor early conversion rates and fix any friction points
Post behind-the-scenes launch day content
Check inventory levels and payment processing
10 AM - Hour 4
Email blast #2 to broader subscriber list
Influencer posts begin going live (coordinated timing)
Update homepage banners and navigation
12 PM - Hour 6
Midday push with "selling fast" messaging
Share early sales numbers or customer reactions
SMS campaign to high-engagement segments
3 PM - Hour 9
Afternoon email highlighting social proof
Address any customer service issues immediately
Adjust ad spend based on performance
6 PM - Hour 12
Evening push for different time zones
User-generated content starts appearing
Plan inventory restocking if needed
9 PM - Hour 15
Final push email: "Don't miss out"
Stories and posts showing packaging/shipping
Prepare next day follow-up content
The Command Center Approach
Don't fly solo on launch day. Set up a war room (physical or virtual) with:
Real-time analytics dashboard
Customer service monitoring
Social media team ready to respond
Technical support on standby
The most important metric: Revenue per hour, not just total sales.
What's your biggest launch day fear?
