Quick question: When's the last time you actually shopped on your own mobile site?

Not just checked it. Actually went through the entire buying process on your phone.

If you're like most brand owners, it's been a while. And that's costing you a fortune.

70% of your traffic is mobile, but only 45% of purchases happen on mobile.

That gap represents massive lost revenue. Every day.

Mobile isn't just a smaller version of desktop. It's a completely different behavior:

📱 Thumb Navigation Everything important must be reachable with one thumb. Buttons need to be at least 44px (fingertip size). Navigation should be at the bottom, not top.

📱 Scanning, Not Reading Break up text with line breaks and bullet points. Use larger fonts (16px minimum). Lead with benefits, bury features.

📱 Speed Expectations 3 seconds or they're gone. Optimize images for mobile Remove unnecessary plugins and widgets.

🚫 Tiny Buy Buttons If your CTA requires precision aiming, it's too small Make buttons full-width on mobile.

🚫 Difficult Form Filling Long checkout forms kill mobile conversions. Use auto-fill, payment buttons (Apple Pay, Google Pay). Ask for minimum information required.

🚫 Pop-Ups That Take Over Full-screen pop-ups are conversion killers on mobile. Use slide-ins or banners instead.

✅ Page loads in under 3 seconds

✅ All text is readable without zooming

✅ Buttons are thumb-friendly

✅ Forms use appropriate input types

✅ Images scale properly

✅ Navigation is intuitive

✅ Checkout works seamlessly

Right now, pull out your phone and:

Time yourself. Note every frustration.

Every second over 30 seconds for this process is costing you sales.

Hold your phone with one hand and try to navigate your site using only your thumb.

Can't reach something? Move it. Struggling to tap something? Make it bigger. Hard to read something? Increase the font.

Rate your mobile experience (1-10):

Anything below 8 is costing you revenue.

What's the biggest mobile frustration on your site that you could fix this week?