SMS marketing is powerful. It has a 98% open rate.
It is also incredibly invasive.
Buzzing someone's pocket is the digital equivalent of tapping them on the shoulder. If you do it just to say "Buy this," they will block you.
The mistake most brands make is "channel mirroring"—sending the exact same message via Email and SMS at the same time.
The Annoyance Factor
If a customer gets an email about a sale, and 30 seconds later gets a text about the same sale, you haven't doubled your impressions. You've doubled your annoyance.
The "Air Traffic Control" Strategy
Treat Email as your long-form storyteller and SMS as your urgent notifier.
🎯 The Tease (Email Only)
Send a detailed email explaining a new launch or product story. Include images, social proof, and length.
Goal: Desire building.
🎯 The Nudge (SMS Only - 4 hours later)
"Hey [Name], just sent you the details on the new drop. Stock is moving faster than expected. Link: [URL]"
Goal: Urgency and action.
🎯 The VIP Access (SMS First)
Give SMS subscribers a 1-hour head start on sales.
"SMS Exclusive: Sale starts now for you. Check email for the code or click here: [URL]"
Goal: Channel exclusivity.
The Golden Rule of Omnichannel
Email respects their time. SMS demands their attention.
Use Email to explain why they should buy. Use SMS to tell them when to buy.
