Acquiring a customer costs you $40. Keeping them costs pennies.

Yet, most DTC brands treat the "Order Confirmed" email as the finish line. They go silent until the next holiday sale.

This is a massive revenue leak. The period immediately following a purchase is when dopamine is highest and trust is established.

If your customer buys once and never returns, your unit economics are likely underwater. The profit isn't in the first sale; it's in the second, third, and fourth.

Instead of radio silence, deploy this 4-part sequence starting 10 days after delivery:

🎯 Email 1: The Education Gap (Day 10 post-delivery)
Don't sell. Teach. Show them how to get the absolute best results from the product they just bought. If they don't use it successfully, they won't buy again.

🎯 Email 2: The Community Invitation (Day 20 post-delivery)
Showcase user-generated content (UGC) of others loving the product. Invite them to tag you on social. This validates their purchase decision and builds tribe mentality.

🎯 Email 3: The Cross-Sell Logic (Day 30 post-delivery)
"Since you bought [Item A], 80% of our customers eventually add [Item B] to get [Specific Benefit]." Use logic, not hype.

🎯 Email 4: The Subscription Pivot (Day 45 post-delivery)
(If consumable): "Running low?" Offer a subscription upgrade at a discount to lock in the recurring revenue.

You are shifting the relationship from transactional ("Thanks for the money") to relational ("We want you to succeed").

Your turn: Check your post-purchase flows. Are you ghosting your best customers?