Your US customers are tapped out. Competition is brutal. CPAs are through the roof.

Meanwhile, your international traffic is converting at 3x rates with 60% lower acquisition costs.

But you're shipping nowhere because "international is complicated."

Here's the truth: International expansion isn't just an opportunity—it's your competitive moat.

While every brand fights for US eyeballs:

🎯 Phase 1: Soft Launch (Weeks 1-4) Start with organic social content in target countries Test with existing inventory and simple shipping Use Google Analytics to identify highest-converting countries Run small paid campaigns ($500/day) to validate demand

🎯 Phase 2: Infrastructure Build (Weeks 5-12) Set up local payment methods (BNPL is huge in Australia) Partner with local fulfillment or 3PL providers Create country-specific landing pages with local currency Establish customer service in local time zones

🎯 Phase 3: Scale and Optimize (Weeks 13+) Launch country-specific creative with local cultural context Build partnerships with local influencers and affiliates Optimize for local search and discovery platforms Consider local incorporation for tax benefits

Don't just translate your ads—transform them:

Shipping costs over 25% of product value kill conversion Using USD pricing in international markets Ignoring local holidays and shopping seasons Assuming your US creative will work everywhere

Pick one English-speaking country. Commit to 90 days and $10K in ad spend. Track these metrics:

If any country shows promising early signals, you've found your next growth engine.

Your competitors are fighting over a shrinking US pie while ignoring a global feast.

The question isn't whether you should go international. It's whether you can afford not to.