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Creative

Creative-First Campaigns: Why Your Media Strategy Needs a Creative Overhaul

Paid Media

+1

Creative-First Campaigns: Why Your Media Strategy Needs a Creative Overhaul

Your media buyer is optimizing the wrong thing (and it's costing you)

BY RISE DTC

/

Aug 12, 2025

Seasonal Creative Strategy: Planning for Peak Periods

Strategy & Optimization

+1

Seasonal Creative Strategy: Planning for Peak Periods

Why your Black Friday creative flopped (and how to nail Q4 2025)

BY RISE DTC

/

Jul 30, 2025

Creative Brief Templates: How to Communicate Vision to Creators

Creative

+1

Creative Brief Templates: How to Communicate Vision to Creators

The 10-minute brief that prevents 10 hours of revisions

BY RISE DTC

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Jul 29, 2025

Video Creative That Performs: Beyond Pretty Visuals to Revenue Drivers

Strategy & Optimization

+1

Video Creative That Performs: Beyond Pretty Visuals to Revenue Drivers

Why your "cinematic" ad is getting 0.3% CTR (and my ugly one gets 8%)

BY RISE DTC

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Jul 28, 2025

Influencer Creative vs. Brand Creative: When to Use What

Strategy & Optimization

+1

Influencer Creative vs. Brand Creative: When to Use What

The $50K creative mistake that's hiding in your media plan

BY RISE DTC

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Jul 25, 2025

The Creative Testing Lab: Setting Up Systems for Continuous Innovation

Strategy & Optimization

+1

The Creative Testing Lab: Setting Up Systems for Continuous Innovation

Why your competitors are launching 60 ads per month (and you're stuck at 5)

BY RISE DTC

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Jul 24, 2025

Creative Strategy 101: Balancing Data and Imagination at Scale

Creative

Creative Strategy 101: Balancing Data and Imagination at Scale

Your creative team thinks like artists (but you need them to think like scientists)

BY RISE DTC

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Jul 23, 2025

Email Design for Skimmers: Making Every Pixel Count

Creative

+1

Email Design for Skimmers: Making Every Pixel Count

No one reads emails anymore (design for scanners instead)

BY RISE DTC

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Jul 15, 2025

The Art of Creative Iteration: How to Scale Winners Without Burning Out

Strategy & Optimization

+1

The Art of Creative Iteration: How to Scale Winners Without Burning Out

The creative scaling method that doesn't require starting over

BY RISE DTC

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Jul 14, 2025

Creative Fatigue is Killing Your ROAS: The Refresh Strategy That Works

Creative

Creative Fatigue is Killing Your ROAS: The Refresh Strategy That Works

Why your winning ad just became your biggest money drain

BY RISE DTC

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Jul 7, 2025

UGC That Converts: Moving Beyond Pretty Content to Performance-Driven Assets

Creative

UGC That Converts: Moving Beyond Pretty Content to Performance-Driven Assets

Your UGC looks great but converts terribly (here's the fix)

BY RISE DTC

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Jun 27, 2025

TikTok Advertising: Cracking the Code for DTC Success

Paid Media

+1

TikTok Advertising: Cracking the Code for DTC Success

Why your TikTok ads look like ads (and how to fix it)

BY RISE DTC

/

Jun 24, 2025

Building Your Creative Testing Framework: Volume vs. Quality Debate Settled ⚖️

Paid Media

+1

Building Your Creative Testing Framework: Volume vs. Quality Debate Settled ⚖️

The creative testing mistake that's costing you millions

BY RISE DTC

/

Jun 9, 2025

The Creative Testing Revolution: Why 90% of Your Ads Fail (And How to Fix It) 🧪

Creative

The Creative Testing Revolution: Why 90% of Your Ads Fail (And How to Fix It) 🧪

Your "winning" creative just died (here's why it keeps happening)

BY RISE DTC

/

Jun 4, 2025

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