Analytics & Attribution

Predictive Analytics: Using Data to Forecast and Plan

Analytics & Attribution

Predictive Analytics: Using Data to Forecast and Plan

Stop guessing what'll happen next month (start knowing)

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Sep 10, 2025

Analytics That Matter: Metrics vs. Vanity Numbers

Analytics & Attribution

Analytics That Matter: Metrics vs. Vanity Numbers

Your analytics dashboard is a beautiful lie (here's what actually matters)

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Sep 5, 2025

Attribution in a Cookie-Less World: New Models for Measurement

Paid Media

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Attribution in a Cookie-Less World: New Models for Measurement

Your attribution model is living in 2019 (here's the 2025 version)

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Aug 15, 2025

Cross-Platform Attribution: Making Sense of the Chaos

Analytics & Attribution

Cross-Platform Attribution: Making Sense of the Chaos

Your attribution is broken (and costing you real money)

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Jul 16, 2025

Attribution in a Cookie-Less World: New Models for Measurement 🍪

Analytics & Attribution

Attribution in a Cookie-Less World: New Models for Measurement 🍪

Your attribution model is living in 2019 (here's the 2025 version)

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Jun 4, 2025